Alice Matos (31) ensures that every woman looks smashing in the gym with her sportswear line Labellamafia. “When you wear my clothes, you immediately feel more confident.”
Why did you start your own sportswear line?
'I like to look good in the gym and I couldn't find clothes to show how confident and strong I feel. I missed design, innovation, fine materials, comfort and quality. Labellamafia is not just a sportswear brand, it stands for a lifestyle.'
Curious about the whole interview with Alice, including food and sports diary? Scroll to page 22 in the April issue of Santé, where Alice reveals the secrets of her lifestyle.
Who is Alice?
The Brazilian Alice is a fashion journalist and as International Bikini Athlete (IFBB) is a well-known face in Brazil and America. She runs her own fitness fashion label Labellamafia, which is an (online) sales hit with sporty women in more than two hundred countries. The very first Labellamafia store in the world is now open in Amsterdam, Herenstraat 32.
