Sarah Ivermee is the mother of a 4-year-old boy who is hard of hearing. She had the idea of creating unique hearing aids so that her son could assume his disability in front of his classmates. This initiative came to him when a friend told him that her daughter hated wearing her hearing aids.
Freddie's mother's goal was to make hearing-impaired children understand that their difference should be an advantage for them. To succeed, she uses children's favorite characters, from Hulk to Hello Kitty via Chelsea, the London football club, Sarah uses her creativity to create the most beautiful pieces. And the concept works well as she explains on her site, “all children, including Freddie’s little brother Charlie, want to wear prosthetics even if they are not deaf! .
In 2014, she decided to found her company called My lugs . Today she receives orders from all over the world and sells the prostheses she makes from her living room for £12.
