Lack of motivation is the main reason for people not to renew their gym subscription. This is shown by research by McFit, the largest German fitness chain.
Through a survey conducted by research firm Puls, a thousand former fitness customers of McFit were questioned. The purpose of the survey was to find out why customers are not fully utilizing their subscription or not to renew.
Customer vs. chain
This showed that the main cause was not the supply of the fitness chain itself. It turns out that athletes cannot stop exercising because of, for example, the poor quality of the staff or better (cheaper) offers of the competition. No fewer than 92 percent of those surveyed blame themselves: lack of motivation to exercise or to renew an expired subscription.
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