Every uterus is different, and so is its story. In an advertisement unveiled on July 1, the hygienic protection label Body Form (the equivalent of Nana in Great Britain) retraces the moments, big or small, painful or not, of a woman and her uterus. Through graphics worthy of an animated film, the poetry invites itself into everyday moments.
From the first period to menopause, the short film retraces the journey of six women. The video extracts pass from "almost classic" anecdotes such as the unbearable pains, the "tidal wave" effect during a sneeze, or even impromptu periods which invite themselves during a fitting of brand new clothes. On a remix of Priestess , performed by Pumarosa , the emotion is great when it comes to taboos:a miscarriage , a course of PMA , endometriosis , but also and simply the choice not to have children. Moving and glaringly true, the video is in line with guilt-free advertising spots, such as Viva la Vulva . A must see!
