Existing for several months, the “That day” feature allows Internet users to review publications dating from the same day, but several years earlier. A fun way to find our funny statuses, to review the photos of our beginnings with Bibi, to come across videos that had made the buzz and that we had shared... Every day, by opening Facebook (on the computer or the telephone ), the site displays at the top an image dated the date of the day and offers to share it or find the other contents of the same day. For the International Day of Alzheimer's disease, the site has decided to take advantage of its functionality, by diverting it a little...
Since last night, Facebook has trapped many users by replacing real memories of Internet users with "blurry" images of people on a hike, where we could recognize ourselves, when in reality, it is not:“The photo is vague enough to appeal to people so that they wonder if it is really about their memory”, explains Agnès Gorczyca, communication manager for France Alzheimer. But then why this trap? Facebook wishes to give its users "the confusion of a person affected", in order to raise awareness about this disease which destroys, alienates and causes misunderstanding in the families of those affected. The operation ends on September 22, 2016 at noon.
If the user clicks on this memory, he is redirected to the France Alzheimer homepage. This is the first time that Facebook has hijacked one of its own features. It is also a new way of communicating for this association for helping the sick, which this year has decided to focus its campaign on the relatives of these memory sufferers:"This year, it is about the Stations of the Cross of caregivers who must work at the same time. It's more difficult to tell your boss "I'm going to pick up my child from school" than "I have to leave to go to the neurologist with my mother", says Agnès Gorczyca. Young people are also affected by the disease because many of them live with a sick relative:“It is a disease that requires strong support at home and 70% of patients live at home. Young people are therefore sometimes also confronted with the disease, when they share the life of a patient,” she continues. This explains why this awareness finds its place on the social network.
Remember that more than 850,000 people have Alzheimer's disease. And nearly 3 million French people are directly or indirectly affected by the disease... Well done Facebook!
