#WeareALLclean, the new Ice Bucket Challenge, reserved for men. Indeed, the male sex is invited to take a photo of themselves in the shower and to post this photo on social networks with the hashtag #WeareALLclean. Afterwards, they nominate three of their friends and pledge to make a donation to the "Housing Works" association which helps homeless victims of AIDS. An initiative taken by Jack Mackenroth, an anti-AIDS activist.